The saying “winning isn’t everything” gets thrown around in sports a lot. As much as your coach, your parents, or even you try to convince yourself of this, deep down, an athlete always wants to win.
Everyone knows how great it can feel, even for those people who are less competitive, or didn’t set out to win. It makes you feel happy and proud – some might even call it addictive.
But why is this actually the case? What happens in our brain that makes us want to win again and again?